BHUMI

GMD Studio crafted a new brand expression for Bhumi, revitalising its heritage of sustainable, high-quality products. Each element of the rebrand— from the logo to the packaging— pays tribute to Bhumi's origins while incorporating elements of modern sustainable design aesthetics.

GYM BOD

Gym Boy (now known as Gym Bod) is an ice cream brand, focused on delicious taste, texture and nutrition - with a target audience of fitness enthusiasts and those who like to track their macros. The brand has expanded their range and is stocked in Coles and IGA Australia wide.

ACQUISITIVE NOSTALGIA

Decluttering guru, Marie Kondo has a catchphrase to only keep things that ‘spark joy’ in order to attain our ideal lifestyle. The publication Acquisitive Nostalgia argues that as humans, we are more complex and nuanced than joy alone. The publication investigates and documents relationships to personal possessions in order to respond to the tensions, contradictions of minimalism.

REPURPOSE GALLERY

Repurpose Gallery is a new independently owned gallery opening in Redfern which has a focus on sustainability. This implies environmentally aware art, workshops focused on reuse and recycling in creative practices. The brand identity and visual system for Repurpose was designed in mind to be used across varied exhibitions and events to ensure consistency and has the ability to suit the content of whatever the gallery is marketing.

AJE

Aje is leading Australian fashion house dedicated to raw beauty, tough femininity and effortless cool. I supported the creative team producing seasonal lookbooks. I assisted with the roll out of the 2021 Modernist Spring collection campaign ensuring that the look and feel was inherently ‘Aje’ and was consistent and cohesive across every single touchpoint.

OVIRA

Ovira is an Australian-based female health-tech company backed by Australia’s #1 VC fund and the second fastest growing company in their portfolio. Ovira’s goal for their rebrand was to position themselves as experts and leaders in reproductive health and wellness in order to build trust and security among their target audience and community.